CEO Coaching2021-02-15T09:29:58+00:00


CEO Coaching: Is an investment in CEO coaching really worth the cost?

Good question. Here’s another:

Is the presence of a real leader in your organisation worth it to your organisation?

The value of an authentic leader to a business cannot be overestimated. True leaders bring the potential of transforming workforces into collaborative, fully-engaged, high performance teams. As such, an executive coach capable of developing CEOs (as well as other managers and executives) into authentic leaders may well be worth exploring.

As you investigate the pros & cons of CEO coaching, here are a few other strong factors to consider:

All High Performers Have Coaches

Virtually everyone who has attained the heights of high performance, in every field that can be imagined, has had a coach.

Tiger Woods has had numerous coaches, and trains with one today. Michael Jordan had a coach. Tim Cook has been coached. Surfing legend Kelly Slater has several coaches – including a coach for yoga alone.

It’s no different in business and that is what CEO coaching will do for you: Set you apart from the rest of the pack, in the way that the achievers above have set themselves apart from their respective packs.

High performers and champions understand that no one realises their full potential through just their own individual efforts. While this may seem like common sense, our culture has also bequeathed upon us stories of bootstraps, determination, grit and rags-to-riches. While effort, practice, and disciplined application are central to our journey… the myth of the lone man or woman ascending to greatness may just be that: a myth.

At some point, every individual achieves the maximum level of development possible according to their level of awareness. At this time, working with a coach or mentor is key toward identifying those aspects of ourselves that we don’t know we don’t know.

And that’s where we can help, through our CEO Coaching & Mentoring Programme.

ceo coaching
Start Your Journey
Start Your Journey

Are You:

  • Open-minded

  • Wanting to Grow your Business Quickly, but Sustainably

  • A person with Integrity

  • Wanting to be The Best in your business

  • Desiring a Big Vision

  • Developing a Mover and Shaker Mentality

  • A People Promoter

Benefits to working with us are:

  • You will Make EVEN More Money

  • You will Grow Your Business Substantially with our proven systems and processes

  • You will be working with two Kiwi’s who have Trained & Mentored Business Owners to Success Since 1999

  • You will Get Back Your Personal Time to do the Things You Really Want to do

  • You can have Confidence in our Ability to Help You, as we have Practical as well as Theoretical Business Knowledge, having run and operated multiple businesses already

CEO Coaching – Accelerated

Peak Performance Business Accelerator helps business owners to achieve your goals and achieve FREEDOM.

With decades of experience in business & property development, we have learnt not only how to run a successful business, but also how to build a business to a sustainable level which means that it no longer needs you 24/7.  We will help you achieve the same with your business so you work less and get paid more and have FREEDOM.

One of our core values is to guide and train Business Owners and Middle Managers to become better LEADERS and help them achieve the FREEDOM that they desire.  Better Leaders, means better business, and better business means better Communities

“After having training from Pete & Janelle for 5 months, we haven’t looked back.  Although we still have the rest of our journey to go, we have come such a long way with them and have every confidence in them to see us through to our destination.

Their mantra of “change your mind, change your business” has proved to be the core principle of what has changed for us, and their understanding of us as persons and our business have proved invaluable.”

Think CEO Coaching – Think Global Business Success

Business Training FAQ’s

Why would I need to employ a mentor in my business?2020-07-06T18:18:45+01:00

Do you remember your first day at school?  You had a teacher at the front who guided and mentored you for the next 10 years.  And then you went to Trade School or University and again there was a mentor at the front helping and guiding you.

Every sports team or individual athlete has a Mentor or Mentors.  They help the sportsperson with strategy, ideas and headspace.  They help get them to where they want to be, faster.

Why do we not do the same when we go into business.  Business is hard when you try to do it by yourself.  With a Mentor, you achieve your results faster.

My team aren’t doing what I want them to do, how can you help?2020-07-06T18:19:25+01:00

We are Employee Engagement specialists. 

Our FOCUS is to help you get the best from your employees.

Our FOCUS is to get your employees coming to work, happy, enthusiastic and passionate for the job you pay them to do.  After all, a third of their time each day is spent with you!

A Gallup poll reveals that 84% of employees are disengaged or totally disengaged in their work.

34% of salaries are being wasted due to employee disengagement.

We have a 10 week employee Employee Engagement program that will re-engage your employees and increase productivity – which means you as the business owner make more money.

I’ve paid a consultant £1000’s and received nothing for it, how are you different?2020-07-06T18:16:20+01:00

We understand this.  We are NOT consultants or Coaches.   We Mentor Business owners, we don’t coach them..

The difference:

A coach asks questions to elicit an answer from you.

A Mentor has done what you do.  They’ve already walked the path that you’re taking.  Invariably they have made the mistakes, so you don’t have to.    A Mentor journeys beside you, not just come into the business and then write a white paper and suggest you go and implement the findings – by yourself.

I’ve tried implementing new ideas into my business before, but they never last, how is this going to be different?2020-07-06T17:45:27+01:00

This is the essence of Mentoring.  We help you implement the ideas and then we journey with you to, help you be accountable to ensure the ideas are implemented and tracked in your business.  FOCUS & ACCOUNTABILITY are the 2 key words.  You may not like them, you may not even want to be accountable!!!  But when you take RESPONSIBILITY great things will happen for you.

I don’t like being told I am not running my business the right way!2020-07-06T18:15:27+01:00

You know your business better than we do.  What we do is help you with strategy and knowledge to make the difference you require to have a  profitable business that gives you FREEDOM, more time and make even more money.

Your Business is like every other Business.  You have a Product/Service that you put on the shelf to sell.  You need to entice buyers to come and buy.  Every Business is the same.   We will help you solve your clients problems and provide them with a great solution so they buy more of your Product/Service than your competitor!

Why would I use you, what experience do you have to help me?2020-07-06T18:17:10+01:00

Janelle and I have run multiple successful businesses since 2000, so we understand the theoretical and practical side of running businesses.   We have not been made redundant in the corporate world, and as a fall-back, become a ‘coach’.

We Mentor Business Owners, which means we have been where you potentially are, and we have done what you are possibly wanting to do.  We’ve walked the path and made the mistakes, so you don’t have to.   We have the skills and knowledge through practical application to help you.

How can you help me make more money in my Business?2020-07-06T17:57:28+01:00

Most business owners ask this question and it is fundamental to being a happy and prosperous business owner who has FREEDOM.  Follow, implement and apply our 7 Fundamental Laws of Business, and we can pretty much guarantee you will make even more money.

Our whole desire is to make you money more quickly than if you tried to do it by yourself.  Come and test us on this!

I like you but I can get a cheaper coach!2020-07-06T18:00:40+01:00

Yes, you can, and we know that.   We have deliberately positioned ourselves to ensure we are not the cheapest.

We want clients who want to invest in themselves and their Business, and make a difference for themselves and their business, so they finally have FREEDOM.   And we’re Mentors, not coaches, there’s a world of difference.

I don’t have enough time?2020-07-06T18:03:50+01:00

Time is the issue for most business owners.  They are working so much IN the business that they don’t have time to work ON the strategic side of the business.  Therefore it’s unlikely they will grow.

Most of us have many excuses for not managing our time. You say, ‘But I have a very busy life.’. Can you imagine telling a physical trainer you’d really like to be fit, but you don’t have the time to come to the gym? He’d say that you’re not serious!

When you say you don’t have enough time, what you’re telling us, is you have a self management issue, not a time management issue.



Coaching seems expensive!2020-07-06T18:14:09+01:00

Yes Coaching is!!!!!!   That’s why we are Mentors.

To make money, you need to put money out first – it’s the way the law of business works, and the Universe.   The Universe hates a vacuum.  Create a vacuum that needs to be filled.

Most people get advice from ‘poor’ people or people who have not run a Business.  This advice is expensive.  What is cheap at the time, can led to some very expensive mistakes.

Pay for value and you’ll reap the reward.   Be cheap and your mindset will ensure only cheap clients come your way, because that’s what you’re saying to the Universe.   When you employ a Mentor, do exactly as they say, and invest in yourself.   It will be the cheapest investment you will ever make.



Are you juggling too many things in your business?

You’re not alone! Here is a short video of what can start to happen when you try to take on to much.

If this is how you feel, get in touch with us here and we shall show you how to juggle successfully!

A recent testimonial

Dear Pete and Janelle 

I was driving into the work this evening, digesting everything that I’ve learned from both of you and I realised that your coaching has turned me from someone who believed they were pretty doomed as a business owner, into someone who is excited and energised in my business future.
I always knew I was good at what I do, but was floundering in how to make my talent work as a structured, profitable business. 
Your coaching filled that hole and your engaging, interactive methods of teaching showed me how ownership, accountability and responsibility underpins everything. 
You have astounded me, empowered me and galvanised me into action and I cannot thank you enough. 
Your coaching is truly exceptional. 
With gratitude. 

What is CEO Coaching?

CEO Coaching Help You See Blind Spots

CEO coaching is similar to executive or leadership coaching, but with one major difference: The added responsibility of working with the person who is at the helm of the company – the person who can potentially make the most significant difference in the company’s success and the lives and careers of those who work for the company.

We take that responsibility very seriously in our CEO Coaching programme.

In life, there are things we know and there are also things we know we don’t know. Then, there are our blind spots. Our blind spots contain everything we don’t know that we don’t know.

In our personal and professional lives, these blind spots are our automatic modes of behavior, assumptions, and fixed beliefs about ourselves and the world around us.

Part of being a human being is having blind spots where outdated behaviors and beliefs exist. Behaviours and beliefs that may have gotten us to where we are today, may need to be re-examined, discarded or modified in favour of behaviours and beliefs that align with our next phase of development.

It is very difficult to identify blind spots on our own, so everyone stands to benefit from a collaborative relationship with a trusted person who can help identify them. That’s one of the many advantages that CEO Coaching will afford you.

The executive willing to brave discomfort and explore their blind spots with their coach stands to win extremely valuable insight on how their behaviours and beliefs are affecting the people around them – and the organisation as a whole. So contact us about our CEO Coaching programme and let’s get started.

Do you LIVE to work, Or WORK to live?
Start Your Journey

Our Vision

To be the PREMIER Training and Mentoring Business in the UK & NZ, by helping Business Owners to grow and develop themselves & their Businesses, to create more FREEDOM & WEALTH.


The training gave me other ideas to improve myself and help othersWhen he joined us we were a fractured group of individuals with no direction or cohesion.

Pete and Janelle were very motivational.  Good knowledge and information given.  They have a fun and entertaining way to learn and practice techniques that not only help running a business, but also about personal development

Adam B
The training made me feel more part of the team.  Others feel the same way as me.  I am more positive in reaching my goal.

Kay L
Very useful.  I have learnt a lot and WILL use the info shared.  A lovely couple, who work great as a team.  Very easy to talk to, even made the skeptical among us open up.

Gemma S
They are enthusiastic about their subject and they have helped to gel the staff into a more cohesive unit.   They encourage wider vision of what is achievable, and how.

Both were very good and totally helpful.  I believe that i can gain so much support and confidence, working with Pete and Janelle.  Thank you for your help.  It was daunting for me, I found it helpful, so thank you.

Peter BT
The session was interesting and provided the grounds to allow our opinions and feelings to be heard and understood.  No answer was a wrong answer, and they effectively kept the attention of the entire group.  I now know the feelings of my colleagues and this is a huge help.   I wasn’t looking forward to it, but I’m glad I was part of it.
The training was effective captivating and motivating.  Pete and Janelle ensured all staff contributed to the group whilst also ensuring that we communicated ideas together in small groups.  I feel much more motivated and have a heightened feeling of confidence with my job role now
Natasha S
Very professional and made me feel at ease.  It made me think that things are achievable if you put your mind to it.

Tracey F
It allowed me to think of different ways people communicate and allow myself to communicate more effectively.  Very clear, engaging training that delivered useful, relevant information.

Sam G
Very good, positive and enthusiastic.  The training was very informative, made you think about lots of different ways to conduct yourself.  I found it motivating and it has made me feel more enthusiastic about how to approach different situations within the work place.
Shelley B
I recently had the benefit of a short session with Pete around worth, value and how much I was charging my clients. In just 30 minutes he managed to get me to think differently about all of these things. At the time I didn’t think much would change; but within days I started getting the kind of clients – and the sort of work – I wanted.

If you want to grow your business, I would recommend working with Pete.

Julia Robinson, Copywriter
His coaching ability was particularly strong incorporating a number of techniques such as:

– Probing Questioning
– Motivating the individual
– Validating the coaches understanding
– Demonstrating new skills to practice such as open questioning techniques

This one stood out as the level he pitched the coaching was perfect for the situation and is probably the most natural coach I have seen when delivering these courses.

I thought it would be a good opportunity to share the feedback as we don’t always have a culture of doing this!

Christopher Harvey, Training Lead
Peter is infectious and without being over powering makes you desire to be part of his ideas and inspiration. He orchestrated a session with his peers on my course to relay back the key learnings of the workshop. This was by means of him leading a presentation that acted out a court room scenario where he actually placed myself on trial as the trainer, for delivering learnings of new skill sets.

Peter engaged with all on course and his un-emptying enthusiasm took the group to a consistently high plain. That said he was certainly not a over powering individual as he delivers his persona with professionalism and also in a manner that leaves you wanting more.

Peter displayed good knowledge of the industry and demonstrated that he is a quick learner and also a individual that will deliver to the correct level…every time

Ian Bryant, Highly experienced trainer, facilitator and coach with over 10 years experience in this field.
On meeting Peter it was immediately apparent that he was like no other Manager I had ever worked with.

When he joined us we were a fractured group of individuals with no direction or cohesion.

Within a few months the whole atmosphere in the branch had changed. With his unique skills he turned us into a tightly knit, supportive and high performing team

Peter is an inspirational leader who genuinely cares about the people in his team and has the skills to draw the best from them

I would be extremely happy to work with Peter again.

Julie Taylor
Just to say, I’ve come across a few guys at chamber events recently who are in the same line of business as you. But none of them were as interesting or engaging in selling themselves as you so I think you definitely don’t need to fear the competition.
Rob P

An introduction to us


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Pete and Janelle O’Keeffe are poised to share their years of knowledge gained through working for large corporate firms with you.

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